African Cargo Services Ltd specialises in the provision of a logistics service for shipments of metals, metal by-products and other commodities such as fertiliser, maize, rice, sulphur, lime, cement, project cargo and cotton. The design of the website needed to reflect this global and cultural nature of the business, while providing company and service information for potential clients.

Images directly referring to Africa were used, along with representations of the commodities transported and the methods in which those commodities are shipped. Maps were also incorporated as a more direct indication of the nature of the business.